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Concurrent Block #2

Special Interest

Signage to Raise Community Awareness and Optimize AED Locations

Rolling Billboards: Raising Community Awareness With Public Service Announcements on Ambulances

Thursday, November 30, 2023
11:40 AM – 12:05 PM PST
Location: Sunset Rooms 1 - 3
Disclosure(s):
Jeff Lucia, NRP (ret.): No financial relationships to disclose
Loralee Olejnik, M.A., EMT-B: No financial relationships to disclose
Summary: Outdoor advertising has long been viewed as effective in influencing people's behavior. This presentation explores how ambulances can be used as "rolling billboards" featuring PSA messaging to encourage members of the public to learn CPR.

Synopsis: Outdoor advertising has long been viewed as effective in influencing people's behavior. This presentation reveals how to challenge the status quo by using ambulances as "rolling billboards" featuring eye-catching messaging to encourage members of the public to learn CPR, practice pool safety, and other important safety messaging.

The presentation illustrates the history and future plans for Falck's award-winning Public Service Announcement Ambulance program. Participants will learn about collaboration with community stakeholders in developing topics and messaging, involving EMTs and paramedics in the effort, and raising awareness via mainstream media, along with methods for calculating value and measuring impact.

Learning Objectives:

  • Describe the process for designing and implementing a community CPR awareness program using prominent graphics and messaging on ambulances.
  • Outline three (3) strategies for collaborating and building support among community stakeholders in developing topics and messaging for a PSA ambulance program.
  • Describe low- or no-cost, nonscientific methods for measuring the impact of a PSA ambulance program.
  • This presentation will include ways to educate citizens that can lead to a comprehensive change to a culture of excellence and improved CPR training in the community, schools and workplace.